RTS Announces its SignMaster™ web based corporate copywriting tool

Minneapolis, MN - July 24, 2004 - Retail Technology Solutions®, a leading provider of automated sign printing solutions and data processing technologies for retailers, is proud to announce the addition of another component to its SignStation family of products, SignMaster™

The addition of a corporate copywriting tool will allow RTS to “close the loop” with regards to its automated sign printing suite of software. SignMaster™ is designed to provide a powerful yet simple mechanism for transforming product data into powerful signs at the store edge. SignMaster™ will allow retailers to maintain a central repository for all sign related content including product images.

One of the huge advantages of SignMaster™ is the ability of corporate marketing and merchandising departments to have a “What You See Is What You Get” WYSIWYG preview of signage BEFORE it prints at the stores. By fully integrating with a retailer’s normal SKU setup processes, SignMaster™ will enforce a work flow pattern necessary to guarantee the stores have their signs BEFORE the product arrives in their stores. This workflow also allows copywriters to mockup real pricing and rebates scenarios so they can see the effects of their changes before they print at the stores. This feature coupled with the RTS concept of geographical “Content Zones” will allow for a single point of entry for multi-lingual feature and benefit copy for products sold in various regions or countries.

About Retail Technology Solutions

With solutions from Retail Technology Solutions Inc, the nation's leading retailers move, transform, automate, print and display information critical to the operation of their business and to their customers.

Every RTS solution is designed for reliable mission critical operation in large store enterprise environments that need to run 24 hours a day 7 days a week. RTS solutions are designed to run fast and efficient and consume less CPU & network resources, so retailers can maximize the return on their hardware investment. Every software product is designed with a feature set that goes well beyond comparable products. If you can't meet all of today's challenges and be flexible enough to deal with tomorrows's, why bother to build it at all?